Why AI Marketing is the Future of Advertising

ai the future of advertising

As technology continues to evolve at an unprecedented rate, the marketing landscape is changing too. More and more businesses are turning to artificial intelligence (AI) to gain a competitive edge and stay ahead of the curve. AI marketing solutions offer a range of benefits, from automated content creation and predictive analytics to enhanced customer experiences […]

How businesses can use ChatGPT for content marketing

ChatGPT for content marketing

In today’s digital age, content marketing has become an integral part of business strategies. With consumers seeking valuable information and engaging experiences, businesses are constantly looking for innovative ways to connect with their target audience. One such tool that has gained immense popularity is ChatGPT, an advanced language model developed by OpenAI. This blog post […]

Global Social Media Awards 2023 Winner: The Obsidian Co.

We are thrilled to announce that our agency has achieved a remarkable milestone at the Global Social Media Awards 2023. We are proud winners of the esteemed award for “BEST LONG-TERM STRATEGIC USE OF SOCIAL MEDIA” with our esteemed client, Ancoria Insurance. Importantly, our outstanding achievement was acknowledged by a distinguished panel of judges, comprising industry leaders […]

Social Media Strategy for Business Growth

social media strategy for Facebook, Instagram, LinkedIn

Social media has become an integral part of businesses today, and having a well-crafted social media strategy is critical for success. A social media strategy is a plan that outlines how a business will use social media to achieve its goals. It includes everything from the types of content that will be posted to the […]

The Ultimate Guide to SEO: Types, Tools, and Tips for Lead Generation and Revenue Growth

A photo of an article that discusses various tools and insights for Search Engine Optimization (SEO).

Search engine optimization (SEO) is a crucial component of any digital marketing strategy. By optimizing your website for search engines, you can increase your visibility, drive traffic to your site, and ultimately grow your business. In this article, we’ll answer some common questions about SEO, including how it works, the different types of SEO, how […]

SEO Success Timing

SEO is a long-term strategy that requires time and patience to see significant results. The timeline for seeing success from SEO depends on several factors such as the competition, if the domain is a new or established, and the SEO strategy. Commonly the earliest you can expect results from SEO is around 6-12 months after starting […]

The Obsidian Co. Celebrates Employee Appreciation Day 2023

At The Obsidian Co. we believe that our employees are the backbone of our organisation. This year, we decided to do something a little different. We took all of our staff to the dog shelter in Aradippou. The shelter is a non-profit organization that provides a temporary home for stray and abandoned dogs. The shelter […]

SEO Cyprus: Unlocking the Opportunities

SEO optimisation for Cyprus to unlock new opportunities.

SEO Cyprus: Unlocking the potential of your online business Want to take your business in Cyprus to the next level? Look no further than local SEO Cyprus! With the right strategy, search engine optimization can drive more traffic to your website, increase your online visibility and ultimately boost your sales!  What is SEO Cyprus?   […]

The importance of Branding

Strategic branding image, conveying a powerful visual identity that resonates with authenticity and impact.

“What is branding? Why is branding important, and why is it important for your business?” These are questions with increasing popularity and with very good reason. Building a brand is a costly, long-term investment for businesses but one that comes with great benefits. Let’s dive in and figure out what branding is. According to the Cambridge […]

Top 3 reasons to outsource marketing

A focused person standing with a magnifing glass and a piggy bank, symbolizing time and money savings.

Top 3 reasons to outsource Marketing Outsourcing is the undeniable future, it enables businesses to explore new technologies and innovations without the binding cost and commitment of hiring. In an era where digital has become the new norm, outsourcing has become cheaper and grants access to improved services and expertise therefore allowing the core of […]