Ablebook: Raising Awareness and Driving App Downloads - The Obsidian Co.™

Ablebook: Raising Awareness and Driving App Downloads


November 2022 – March 2023




Marketing Strategy, Digital Marketing, Content, Social Media, Branding

Problem & Diagnosis

Ablebook is an application that gives people with disabilities the opportunity to access various places in Cyprus such as parking, restaurants, cafes, bars, shops and other services. In short, it helps people with disabilities and those around them to know which places provide accessibility to them. For us it was a special tech startup that helps the society and so we were happy to work with them.


Ablebook, although simple as a concept, was relatively new and innovative as an idea. But it was also a special project where the public should be informed and sensitized about disability in general. Then they would have to learn about Ablebook and finally download and use the app. Through various events and social media content, we created awareness about disabilities and access. We wanted to let people know who Ablebook is and the features of the new app.


Initially, we used organic social media posts to create awareness about disabilities and promote the Ablebook app to the public. As our audience grew, we began investing in paid advertising to increase our reach and engagement, which helped businesses understand the benefits of joining our platform. This strategy led to a significant increase in Ablebook’s social media presence. In the later stages of our campaign, we focused on promoting app downloads, which resulted in impressive results within a short period of time. As a result, we have seen a rise in awareness of the Ablebook app, and many businesses are now keen to join our ecosystem.


Data as seen on Facebook, Instagram, and LinkedIn.

Duration: November 2021 - March 2023

App Installs
Cost Per Download
0 M+
Facebook Impressions
0 +
Instagram Followers
0 +
LinkedIn New Followers