Ancoria Insurance Best Long term strategic use of Social Media - The Obsidian Co.™
Ancoria Insurance Best Long-term Strategic Use of Social Media
"We partnered with The Obsidian Co. and have never looked back since!"
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Ancoria Insurance Public Ltd is an established life insurance company of Swedish origin, registered and headquartered in Cyprus since 1987

Business Objectives:

Services by The Obsidian Co:

Duration:

Jan 2022 – Dec 2022

(12 Months/365 Days)

This campaign received the award of “Best Long-term Strategic Use of Social Media” by the Global Social Media Awards 2023

Problem & Diagnosis

We have identified that the problem was that Ancoria had limited digital presence, so it was very hard for potential customers to discover the company and learn more about its services.

Solution

We executed a successful content marketing campaign for Ancoria Insurance, promoting their “Life Policy” and “Pension Plan” services with engaging, relatable content that broke away from typical, serious tones. The campaign increased market share by 2.5%, leveraging social media for budget efficiency and measurable results. Consistent, visually appealing content and strategic paid campaign optimization highlighted our deep understanding of social media dynamics. Despite a lower ad spend, the campaign competed effectively with larger industry players, showcasing strengths of innovation, branding, and audience engagement.

After Campaign - Results

Dec 2022 (12 months later)
  • Increase Market Share: 2.5%
  • Facebook Followers: 4,000 (increase by 28.89%)
  • LinkedIn Followers: 2,300 (increase by 128.27%)
  • Leads Generated: 149

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