GPTW Leads and LinkedIn growth - The Obsidian Co.™
GPTW Leads and LinkedIn growth
"The Obsidian Co's motivation, energy, and eagerness to help us succeed are impressive."
Read More
GPTW offers tools for leaders and organisations to enhance employer brands, understand employee experiences, retain talent, and unlock employee potential

Business Objectives:

Services by The Obsidian Co:


Jun 2023 – May 2024

(12 Months/325 Days)

Problem & Diagnosis

Great Place to Work helps businesses improve workplace environments with recommendations that lead to prestigious certification for high scores. However, the organisation’s limited advertising efforts have resulted in low business awareness about their services. Consequently, many companies remain unaware of Great Place to Work’s mission and may not even know the organization exists.


To achieve our goals, we opted to advertise on LinkedIn, the premier B2B platform, alongside Facebook and Instagram for wider reach. Emphasising the easy certification process, we saw increased engagement on LinkedIn and more leads generated through the website..

After Campaign - Results

May 2024 (12 months later)
  • New LinkedIn followers: 1,457
  • Leads: 147
  • Facebook and Instagram Impressions: 2,006,919
  • Facebook and Instagram Reach: 312,750

Other Projects

Seize the Opportunity!

Let's create another global award-winning campaign together