Wash & Glow Brand Identity - The Obsidian Co.™
Wash & Glow Brand Identity
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The ultimate carwash experience

Business Objectives:

Services by The Obsidian Co:

Duration of completion:

Jun 2023

(1 month)

Retirement and Savings Plan

Project overview

With the opening of its second location in the city of Larnaca, Wash&Glow Car Wash propelled itself into the forefront of car wash franchises in Cyprus almost instantly! To facilitate this transition, our team was entrusted with the development of a comprehensive Brand Identity design that would not only encapsulate the brand’s core essence and values, but also communicate its evolution into a franchise powerhouse while forming a solid foundation for upcoming Digital Marketing activities aimed at further increasing the brand’s market share.

With a clear brand positioning and selling points established, our Brand Identity design has been structured around the translation of the qualities that define and elevate the Wash&Glow Car Wash experience into a visual culture that resonates with the diverse audience of Cyprus, establishing Wash&Glow as the premier choice for car care in the region.

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