Services - The Obsidian Co.™ Social Media Management


Let your business erupt and unleash its full potential through ground-breaking digital marketing.

Digital Marketing

Market Research

Find what the market needs and fill that gap. Conducting market research can be a life and budget saver for businesses. By finding out what the market needs, a product or service launch can be tailored to consumer needs and result in massive success.

Marketing Strategy

The backbone of all marketing activities. From identifying and setting marketing goals, creating consumer profiles, mapping out consumer journeys, to selecting channels. All through an integrated plan aimed at smashing your business goals.

Tracking & Analytics

Data is the new currency. Through the use of cutting-edge analytical software, collecting data and implementing them in our strategies has become second nature. Progress can be tracked and return on your investments can be measured, allowing you to confidently explore the benefits our work has on your business growth.

Social Media Strategy

Platform-specific, audience guided, and result-driven by nature. Each social media platform serves a different purpose for your audience and there is no “one size fits all” approach. We create specific plans, tailored to each platform, its audience, and purpose resulting in success stories.

Social Media Management

Channel tested, brand approved, people desired. Daily social media management includes ideal usage of each platform’s marketing tools. Through rapid experimentation, multivariate testing, and optimisation, we implement the best tactics to achieve your marketing goals.

Social Media Ads

Every channel matters. We leverage every platform to engage the most suitable audiences and tap into evolving ones using the latest tools and privacy-forward strategies. Not every channel is a match for every brand. We start small and grow fast.

Google Ads

We focus on keywords that convert. By understanding your marketing objectives, we distinguish the type of traffic you need and apply data-driven strategies to achieve your goals. Conversion is the cornerstone of what we do.

Youtube Ads

The creative advantage of your on-demand team. 81% of businesses use video as a marketing tool. Engage with your audience with eye catching videography and memorably storytelling with the help of our creative masterminds.


Search Engine Optimization. A vital aspect of a website that could be the difference between getting the exposure you need or staying in the virtual shadows. We create custom, scalable, data-informed SEO solutions that will allow you to reach your audience and get the exposure you deserve.

Email Marketing

Personalised, purposeful, and converting. One of the most powerful digital marketing tools regarding effectiveness and ROI. Monetize your email database by distributing content for lead generation, sales, lead nurturing, and customer retention.

Influencer Marketing

Collaborate with the new generation’s stars! Influencers can range from social media users to content creators, and are a great way of showcasing your brand, your services, values and ideas. Utilize the community of influencers to maximize brand awareness and improve customer acquisition rates.

Content Marketing

Social Media Content Creation

Allow your content to stand out through the plethora of information. Create relevant content and cement your position as a go-to destination for your customers, whether it be for entertainment, education, or inspiration.

Brand Identity Design

Your brand identity communicates who you are; your values, ideas and practises – all in a unique coherent way that makes you stand out from the rest. From logos, to aesthetics, to package design - our Creative Team consisting of graphic and communication design specialists will make sure your brand identity elements work for a common goal.


90% of the information transmitted to the brain is visual. 65% of the population are visual learners. Hence the importance of visual communication through the means of imagery. Showcase your product or service the way it deserves to be seen by your audiences, with immersive storytelling and aesthetics that ensure audience engagement.

Website Creation

A website can act as a company's portfolio or even a fully functional 24/7 e-shop for anyone, anytime, and anywhere. Open important opportunities for increasing profitability by building a professional website of any scale, from simple websites to highly functional and high-traffic web apps. We are proud to be working with a leading Web Design Agency in Cyprus, Mojo Design, that is armed with a portfolio of clients from FIFA, EA Sports, Toni & Guy, Adidas and Coinbase Ventures.

Bespoke Productions

Why create boundaries that don't need to exist? Bespoke is the art of custom-made services tailored to a company's needs. Allow the unique personality of a product or a service to reflect through your next brochure, banner, or billboard.

Give your business what it deserves.

The choice of industry leaders, ground-breaking start-ups and everything in between.