Google Ads - The Obsidian Co.™

Google Ads (PPC)

Harness the power of Google’s vast reach to place your business in front of potential customers actively searching for your services.

Spotlight on The Obsidian Co: Seen Across Prestigious Platforms and Destinations
A. Kardamila
A. Kardamila
Marketing Manager, Kipling
Read More
"Thanks to The Obsidian Co.'s work, we saw 229 online purchases, with an almost 17x ROAS!"
T. Iacovides
T. Iacovides
Marketing Manager, Great Place to Work
Read More
"The Obsidian Co.’s efforts increased qualified leads, meeting expectations."

Looking to show up on google first & boost leads, sales, or brand visibility? (+Example)

Google Ads is a tool for businesses to advertise on Google. By bidding on keywords related to their products or services, they can appear at the top of search results, increasing visibility and driving traffic to their website. It operates on a pay-per-click (PPC) model, where each click on their ad incurs a cost.

For example, a jewellery store can use Google Ads to show up when people search for “jewellery,” a term we know, through market research, gets 110,000+ searches per month in the United Kingdom. Let’s say the cost per click (CPC) for this keyword is €0.90, and the jewellery store has now started doing Google Ads with The Obsidian Co. The 110,000+ users that searched “jewellery” will now see the jewellery store’s website in one of the first positions as an ad. When each user clicks on their ad and visits their website, the jewellery store is charged €0.90 for that click.

What's included in our Google Ads Plan:

Marketing Goals Examples

of Google Ads
  • Increase Impressions by 20%
  • Increase Website Traffic by 15%
  • Increase Click-Through Rate by 10%
  • Increase ROAS by 20%
  • + 8 other

What's included in our Google Ads Plan:

Month 1 of collaboration (onboarding):

1. Identify, set up, and improve the website’s landing pages to which the campaign will redirect people.

2. A presentation outlining your 12-month Google Ads Strategy.

3. A Statement of Work (SoW) document detailing our collaboration and the proposed Marketing Goals* to achieve by the end of the 12-month plan.

Marketing Goals Examples

of Google Ads
  • Increase Impressions by 20%
  • Increase Website Traffic by 15%
  • Increase Click-Through Rate by 10%
  • Increase ROAS by 20%
  • + 8 other

Months 2 to 12 of our collaboration (monthly):

1. A comprehensive report of the month, including a written analysis of your performance and its alignment with the Marketing Goals established.

2. Monthly meetings are held to discuss the performance of the current month and potential campaigns for the following month.

3. Performance Monitoring: Oversight of ads to ensure optimal performance.

Please note: Our Google Ads fees exclude the paid advertising budget, which is directly paid from a payment method of your choice in accordance with our transparency regulations. This ensures that you can clearly see the expenditure for each month, with no hidden fees.

Month 1 of collaboration (onboarding):

1. Identify, set up, and improve the website’s landing pages to which the campaign will redirect people.

2. A presentation outlining your 12-month Google Ads Strategy.

3. A Statement of Work (SoW) document detailing our collaboration and the proposed Marketing Goals* to achieve by the end of the 12-month plan.

Months 2 to 12 of our collaboration (monthly):

1. A comprehensive report of the month, including a written analysis of your performance and its alignment with the Marketing Goals established.

2. Monthly meetings are held to discuss the performance of the current month and potential campaigns for the following month.

3. Performance Monitoring: Oversight of ads to ensure optimal performance.

Please note: Our Google Ads fees exclude the paid advertising budget, which is directly paid from a payment method of your choice in accordance with our transparency regulations. This ensures that you can clearly see the expenditure for each month, with no hidden fees.

Marketing Goals Examples

of Google Ads
  • Increase Impressions by 20%
  • Increase Website Traffic by 15%
  • Increase Click-Through Rate by 10%
  • Increase ROAS by 20%
  • + 8 other
Google Ad placements include: YouTube, Display, Search, Discover, Gmail, and Maps.

Interested in our Google Ads Plan?

Complete the form below, and we’ll reach out to discuss how our Google Ads expertise can benefit your business.

Privacy Statement

Rest assured, we do not use your data for any marketing purposes.

Google Ads Projects

Don’t just take our word for it, see how our Google Ads expertise helped other companies.

FAQS

Google Ads can significantly benefit your e-commerce business by increasing online visibility, driving targeted traffic to your product pages, and ultimately boosting sales. It allows you to reach potential customers actively searching for products you offer, maximizing your chances of conversion.

Estimating your Google Ads budget involves considering multiple factors to ensure your advertising efforts align with your business goals and financial resources.

1. What are your advertising goals?
– Define clear and measurable objectives for your Google Ads campaigns, such as increasing website traffic, generating leads, driving sales, or raising brand awareness.

2. How competitive is your industry?
– Research your industry’s competitiveness to understand the potential costs of advertising, including keyword competitiveness and average cost per click (CPC) for relevant keywords.

3. Who is your target audience, and how large is your reach?
– Identify your target audience and estimate the size of your reachable audience using Google Ads’ targeting options, considering factors like demographics, location, interests, and online behavior.

4. What are the estimated keyword costs?
– Use keyword research tools to estimate keyword costs based on factors like keyword competitiveness, search volume, and historical data.

5. What conversion rates can you anticipate?
– Estimate conversion rates based on historical data, industry benchmarks, and campaign performance, considering factors like ad relevance, landing page quality, and user intent.

6. Do you have a specific return on investment (ROI) target?
– Determine your target ROI and calculate how much you’re willing to spend to acquire a customer or generate a lead, factoring in your desired return on investment.

7. Should you allocate budget for testing and optimization?
– Allocate a portion of your budget for testing different ad creatives, targeting options, bidding strategies, and landing page optimizations to improve campaign performance over time.

8. How can you determine the initial budget for your campaigns?
– Calculate the estimated cost per acquisition (CPA) based on your target conversion rate and desired ROI, then multiply the CPA by your estimated number of conversions to determine the initial budget.

9. Is it necessary to monitor and adjust your budget over time?
– Yes, regularly monitor campaign performance and adjust your budget allocation based on real-time data and insights. Allocate more budget to top-performing campaigns and reallocate funds as needed to maximize ROI.

By considering these factors and regularly monitoring campaign performance, you can estimate an appropriate Google Ads budget that maximizes the effectiveness of your advertising spend and helps you achieve your business objectives.

We utilize advanced targeting options such as keyword targeting, audience targeting, demographic targeting, and remarketing to ensure your ads reach the most relevant audience for your SaaS product. By understanding your target market’s needs and preferences, we craft tailored ad campaigns that resonate with potential customers and drive conversions.

Here at The Obsidian Co., we strive to make the payment process as straightforward and hassle-free as possible.

Here’s what you need to know:

  1. Invoice and Payment Schedule: You’ll receive your invoice at the beginning of each month, and we kindly ask that payment be made within that same month.
  2. Accepted Payment Methods: We accept various payment methods, including bank transfers and credit cards. Just choose what works best for you.
  3. Late Payment Reminder: If, for any reason, you’re unable to make payment on time, we’ll send you a friendly reminder. Let’s work together to keep things on track.
  4. Flexibility and Communication: We’re open to discussing any concerns or special arrangements you may need regarding payments. Just reach out, and we’ll find a solution together.

Our goal is to maintain a positive and transparent relationship with our clients. If you have any questions or need assistance, don’t hesitate to get in touch. We’re here to help!

The timeline for seeing results from Google Ads campaigns can vary based on factors like campaign setup, optimization efforts, competition, and market conditions. While some e-commerce businesses may start seeing results within days or weeks, others may require more time for optimization and refinement. Our goal is to deliver both short-term wins and long-term success for our clients.